BRAND EXPERIENCE

About SUPERUS

BRAND STORY

Integrated craftsmanship for the whole home

Founded in 2007, SUPERUS is a leading brand in China’s wooden-door industry and one of China’s Top 10 Wooden Door Brands. The company integrates design, production, sales, installation and franchise services. Its products cover solid wood composite doors, feature walls, integrated door-wall-cabinet whole-home customization, metal doors and windows, supporting hardware and smart-home solutions.

2007BRAND ESTABLISHED

1-STOPWHOLE-HOME SOLUTIONS

667,000 square metersSMART MANUFACTURING PARK

MILESTONES

Brand Development

Superus Original journey of continuous progress, committed to creating better living spaces for global families.

2002

LAUNCH

Driven by the ideal of creating better living spaces. A determined start.

2007

ESTABLISHMENT

Shangpin Original was officially established.
The brand was grandly launched.

2012

MOMENTUM

Strategic cooperation began with Red Star Macalline and Easyhome.

2014

EXPANSION

Became a wooden-door supplier for the 2014 Sochi Winter Olympics. Became a wooden-door supplier for the Yangi Lake boutique hotel at the APEC Summit.

2015

BREAKTHROUGH

Shangpin Original was selected as a leading enterprise in the national forestry industry. Products were exported worldwide and reached four continents.

2016

RISING STAR

First in the industry to promote the "1+N" space customization concept.Artist Chen Daoming became the brand spokesperson

2017

LOOKING AHEAD

Shanghai headquarters officially established.Brand influence expanded globally.

2018

INNOVATION

Awarded the title of High-Tech Enterprise.
Pioneered the industry's “Good Life Festival.”

2019

RIDING THE WAVE

Partnered with Alibaba to build the industry's first digital marketing management system.Expanded into new retail.

2020

GROWTH

Superus Original Industrial 4.0intelligent manufacturing industrial park began construction and production. Investment: RMB 5 billion; Site area: 667,000 square meters.

2021

TRANSFORMATION

Brand strategy upgraded.Entered the era of integrated door-wall-cabinet solutions.

2022

RENEWAL

New brand strategy and new product system.Afresh new start.

2024

REBIRTH

New-generation strategic force announced.The 8th-generation image showroom launched.

2025

EXPANSION

HOME stores grandly launched. Rapid expansion of cooperation with home-decoration companies.

2026

ASPIRATION

Anchored toward the future. Embarking firmly on a new journey of high-quality development.

4.0 MANUFACTURING

Smart Factory

Manufacturing information published by the official SUPERUS brand website.

INTELLIGENT PRODUCTION BASE 4.0

The largest intelligent manufacturing base for custom home furnishing in northern china.
Full-process digital control enables high-precision flexible production.

HIGH-END CUSTOM MANUFACTURING BASE

20 years of advanced coating technology underpins the core competitiveness of our light luxury high-end brand
Equipped with intelligent coating spraying workshop to deliver supreme craftsmanship & quality.

HONORS & CERTIFICATIONS